BRANDING
BRAND VISUAL IDENTITY / BRAND STRATEGY / CONTENT GUIDELINES / DIGITAL GUIDELINES
The changes and shifts we see in the world are what shape us.
We are strategists who build on this knowledge & designers that create desirable experiences.
These experiences define how brands connect & have a positive impact moving forward.
BRANDING VS REBRANDING
Branding is an essential process of creating a positive and strong perception of a company.
It includes how the consumer sees the products or services through the combination of the companys logo, color pallette, design, mission & vission and consistency across all marketing communications.
Brand positioning and messaging is critical when differentiating your business at every touch point between you and your audience. We bring your brand to life by differentiating it from the competition. Rebranding is a marketing initiative in which involves a complete identity shift because your brand is underperforming in some way.
This may be reflected on your sales or engagement. To rebrand can be efficient when there is an holistic approach that tackles multiple pillars such as developing innovative designs, brand guidelines, improving brand identity and visuals in order to attract new audiences and improve performances.
The branding process
When designing your identity or rebanding your company, creating a visual language; a logo and color palette is not enough. From your website to your packaging, this language needs to be applied. Your brand identity needs to be distinct & memorable so that it catches the attention of your audience and creates a visual impact. We will create effective brand guidelines that will take you from the what not’s to must haves.
The team will always perform two phases that will complete the branding or rebranding process; Phase 1 is brand discovery and strategy while Phase 2 is focusing on content creation.